Three Characteristics of a Good Social Media Brand

During the 90s and early 21st century, search engines dominated internet marketing. Today, it’s social media and content curation. Social media changed the landscape because it guaranteed networked advertisement and marketing. A well-performing social media page needs the following.


1. Character


Everyone loved Disney’s Pixar movies because of their cute and funny characters and quirky but clever storylines. This is the characteristic this brand has. In a social media page, your character is the color scheme, your logo, the information design and images that your website uses. It is also the way you write posts or the language you use that creates your brand.


2. Consistency


Good social media marketing requires more than just a good character. The information you provide should be accurate and up-to-date. People look for information in the internet and they share their knowledge with their friends, if they find it useful, in social media. Make sure to do essential research in the process.


3. Ask for their Comments


People join social networks because they have something to say and they want to share this with their friends and loved ones. If you encourage people to add their comments and suggestions, you could trigger discussions, which could raise awareness about your social media page and improve your branding.

Top Three Tips for Small Brand Marketing Groups

There’s always been trouble between brand marketing teams in creating a blog and ensuring they fulfil their other responsibilities. A blog only requires one thing to succeed, consistent and helpful relative content. Producing this content just requires a bit of time and proper allocation of responsibilities.

  1. Rotating Bloggers

Brands endorse their employees as thought leaders in their respective industries, which develop trust among readers and potential customers. It is important to rotate the people posting their content to show their responsibility as a part of a team and their observations of the industry from their point of view. Scheduling this takes the load off the entire team while allowing more time for other responsibilities.

  1. Minimal Content

It is not wise to write longer articles and posts anymore. People want something bite-sized, but informative or useful. Content should be kept to a minimum. If the brand marketing team has more visual designers, creating infographics will easily grab the attention of audiences, and they will come back for more if you have the necessary information that is easy to understand with the graphic explanation.

  1. Content According to Need

When creating content, make sure to focus on the audience’s perception of your business. People need your business, and your posts should help them improve using your service with useful tips and strategies through posts. How-to posts, which people could also use with other similar services in the industry, helps build your brand while saving time.

Three Essential Things Between Equalizers and Audio Character

Any musician will tell you that no two instruments, even if manufactured in an assembly line, sound exactly similar. It may be because musicians play differently from each other or the small margin of error in a manufactured assembly line instrument. Regarding recording, having the same guitar pickup as your favourite artist will give you the same quality of sound, and this is a good starting point if you want to give your instrument a unique character.

1. Identifying Source Characteristics
Audio recording is made up of three things: the instrument, the room and the microphone used. The microphone’s position is important as well as the magnet that picks up the instrument’s vibration. Rooms have their own warmth and colour, and the reverb diffuse is also important when recording. The instrument also has its own characteristic sound, from the strings or material used, to the sound-emitting body.

2. Fixing in the Mix
It is a common mistake of starting audio producers to think that any instrument could sound good with enough knowledge on using equalizers and saturation. The truth is, the source audio is still the source audio. Despite changing the tone in the mix, the original sound of a very present acoustic guitar will pop in. The EQ could only make an instrument sit well in context of a mix, but not really change the original sound of the instrument.

3. Character
Sometimes, using an equalizer could change the character of an instrument in a way that it sounds unique based on the context of the mix. Adding a phaser effect is an example. Phasers are automated frequency filters that have a specific setting that moves its scoop from one part of a spectrum to another part. It alters the equalization and adds character.

Radio and Grammar: Spotting the Difference

In radio broadcasting, you might think you need to have perfect grammar to attract your listeners. However, this is not really the case. Radio broadcasting focuses more on the quality of voice you have, your intonation, the pauses in-between statements, emphasizing certain statements to catch the listener’s attention and have them remember such, and being consistent with breathing.

1. Quality of Voice
Certainly, a clear, thick, speaking voice is more important. You may be grammatically correct, but your voice might only be fit for becoming a writer. A good quality of voice is more important. Mispronunciation is another thing, but speaking clearly with “speaking” and not “writing” grammar, could earn you more leverage with your listeners.

2. Intonation
Radio voices have a harmonic touch to them. This reflects on the tone of voice you use and which kind of emotion or feeling it leaves on your listeners. Knowing about your intonation helps you make yourself become a good radio personality.

3. Pauses
Pausing in between statements does not have to be as straightforward as you would with a sentence. You could pause in significant statements to elicit certain feelings from your listeners, or to make them remember a statement, a word, or a brand, such as from those of your sponsors. Breathing exercises and script anticipation helps you deal effectively with pauses.

Melodies and How to Construct Good Songs

Whether you are part of a band or a music producer, creating good music that is appealing requires a good balance of technicality, melodies and overall theme. Notes have their own unique flavour. The way one plays a sequence of notes creates a song. When one knows the flow of these sequences, that is when one can truly make a song good enough.

1. Note Correlation
Start with one note that you resonate with as you write a song. This note must reflect your identity, or what you intend to say in your message. Every person has a different connotation with such notes.

2. Chords
Once you are satisfied with your root note, identify the mode you will be using. Some notes in a given scale will give off certain characteristics to the note you are playing. You could even play a chromatic note to see how it fits with the root. If you find the first, second and third note apt with the theme of your song, then you could play around these notes throughout your song.

3. Rhythmic Melodies
Some notes could be used to form melodies that are rhythmic. This is very common with most rock songs, where rhythm guitars play a melody over a lead track. Some notes may be apt for this, some may not, but remember to feel the tension surrounding the notes you are playing, and which rhythmic passage they are appropriate.

Making Guitar Sound Better Through DI Recording

Direct injection, or DI recordings is highly effective for home studio recording nowadays especially with increasing improvements in virtual studio technology. However, if you are uncertain with processing the guitar signal, you could come across some troubles along the way. Here are a few things you could do to creatively improve the guitar’s sound.

1. Re-Amping
Virtual studio technology simulates amplifier characteristics and room ambiance by feeding your signal into the digital chain and allowing you to hear a virtually natural sounding amplifier sound. Some simulators include microphone models, which change the guitar’s character effectively.

2. Quantize
Your waveforms have hitpoints, and most Digital Audio Workstations can indictate the hit points that could align your guitar attacks with the current tempo. Quantizing involves setting the division of notes, such as having eighteenth, sixteenth, quarter, half notes etc. The guitar track is now synchronized completely with the backing track.

3. Faster Production Results
When you record a DI signal and you have a tight-tempo backing track, you could finish production quickly especially if many passages repeat itself. Cutting and pasting certain DI segments into similar areas, given that they are quantified, can make the production of a song, or an entire album, faster especially if the artist is not available. Re-amping will allow the tracks to sound as natural as they should be.


Why Do Producers Need to Listen to Different Genres?

Producers, by the climax of their career, will end up specializing in just one genre. They may end up in rock, jazz, pop music, orchestra and the like. However, despite specializing in one genre it is important that they strive to listen to other forms of music. It does not only help them diversify their talent, but it essentially helps them in many technical aspects, such as.

1. Knowing Which Instrument to Use
In rock, the basic instruments are the guitars, bass and drums. Sometimes, some keyboards are added into the mix. But if you are to track and monitor a jazz band, some bands might have a lacking sound. You cannot just add any kind of instrument to help the song, you need to know which instrument it is because…

2. Production
In recording the instrument, microphone setups are important and a producer who does not know the genre may end up mic-ing the instrument in an incorrect manner that it sounds different in the recording. Production takes time to develop. Most producers learn microphone setups for different instruments and other production techniques with years of listening to the genres where the instruments belong.

3. Equalization
Listening to different genres helps in the mastering process, especially with the master equalization. An equalizer is a powerful tone-shaping tool that, if used correctly, can yield very effective results. Your equalization could bring about a good master, or could make the entire master sound odd to you and the listener’s ears.

It Helps to Have Different Kinds of References

References are everything in audio mastering. Your room position, your distance from the speakers, the way sound is absorbed by the room you work and the speakers you use affect the type of sound and mastering you do with a song. Your studio monitors are good references, but you need at least some of the following to get the most accurate sound from your mix.

1. Headphones
Headphones are not too advisable when mixing audio. They tend to have frequency biases, and one part of your song might emphasis on the bass too much, and the other might not do so well in the other parts. Headphones give you detail and accuracy, especially if you are trying to know if certain instruments stick out in certain mixes like a small thumb.

2. Speakers
A consumer-grade speakers set lets you know the audio master is effective enough for conventional home speakers. Most home systems also become sound systems for some homes. Testing a song’s mix to different speakers is crucial if you want to achieve a balanced and perfect mix.

3. In and Out of the Room
Your typical mixing spot will always be your room, but if you want to master, you will want to know about the levels of frequency of your mix. Outside the room, you could hear more bass frequencies up to 500hz. Inside the room, you can hear most of the frequencies from 800hz to 2khz without much difficulty on accurate monitors.

Invest Where it Matters Most or At Least Be Versed in Compensation Claims

The public views most musicians and personalities as carefree because of their financial stability in the music and other forms of media they produce. However, the reality is that many successful musicians build their wealth in different forms of investments. With efficient legal knowledge, musicians and personalities also allow themselves to reduce their taxes.

The value of legal knowledge is invaluable, specifically when musicians or personalities get into difficult situations that involve legal disputes. Some reckless musicians end up hurting other people, just like one famous musician I know. But then, musicians can also get hurt in the process.

One musician I worked with before ended up wounded because of faulty gig equipment. His slight electrocution had made his hand temporarily numb for at least two months. He had consulted his personal no win no fee lawyers. He wasn’t a big name musician, but he knows his lawyers could provide the right arguments to give him the proper compensation he deserves.

His lawyers filed a claim against the production and the venue for physical damages, emotional damages as the event was deeply traumatic for him, as he told me, and impairment due to the temporary rest he needed to recover his electrocuted hand.

He told me if it wasn’t for his lawyers, he would have been in a financial pickle right then because he didn’t have insurance, and he and his band hadn’t finished publishing their album just yet.

This cemented in me the fact that as creative people, we must also think of the future because, even for musicians and personalities, danger is a consistent uncertainty.

Complaint Procedure for PPI Claims

A large number of people have been affected by the PPI fraud in UK with many of the PPI claims being compensated in a swift manner. But due to the huge number of cases involved, the process will take some time to complete.

About PPI Claims

Payment protection insurance is a policy that is completely an optional one. It is intended to cover the payments made for mortgages, loans or credit cards in case the borrower is unable to make them. This can happen in case of accidents, death, illness or unemployment. The claims situation has stemmed from the fact that the policy has been grossly mis-sold.

  • Many of the policy holders did not know about the precise conditions involved
  • Some of the borrowers were not aware of the policy being included along with their loan

Finding about the Presence of Policy

If you want to find out whether you had taken a PPI policy, you need to look into the original copy of the product document that is present with you. You can also get PPI help by approaching the PPI customer help services present online. The loan provider will have the relevant document papers if the policy was taken within the last six years.

Getting Expert Help

There are many PPI claim agencies present, such as PPI Claim Back Co which help you get your compensations in a sharp manner possible. Most of the PPI assistance companies respond immediately to your PPI complaint and start investigating. Once they ascertain that you are eligible for a claim, they will inform you about the claim possibility and also give you an approximate assessment of the amount you will receive. The amount of money you receive is evaluated using the PPI calculator.

While choosing the claim agency, make sure you select the right one as many companies overcharge their clients and there are some that charge a big fee even if you do not win the case. Beware of such companies and if you have the relevant documents, you can approach the policy provider directly with your PPI claims.